
What do you get when you cross a dirty hipster with a room full of surgeons? Lobotomies. Really painful ones. This is exactly the type of thrash and squirm The Surgery's newest team member wants to release unto the agency and greater Fitzroy. Coming to us from the hallowed ground of the 6th floor, Curtin House, where he worked on Right Angle Publishing's ThreeThousand and myriad of other titles, Tait is determined to bring back some integrity to ad-land. "The marketing and advertising industries are full of coked-up twerps and dweebs who wouldn't know cool if it ripped off its skinny-legs and blew smoke in their face." With a host of new clients, Tait's role as Culture Director will bring a much needed injection of sincerity and focus to the agency's exciting future. "As a creative collective, The Surgery doesn't want or need art directors, copywriters, account directors or executives; the set-up has progressively changed to involve editors, photographers, illustrators, stylists, creative strategists, planners and hipsters - making the usual agency hierarchy obsolete. That's the way I want to work. It's intuitive." The Surgery is making giant leaps in its recent evolution, with this the first major step in a commitment to developing interesting new work in the coming months.
Culture Director?
Nice work Tait.
shall we expedite the hide further to your abandon - thats all i can think to say...odd really.