Welcome to the Waiting Room
0 Comments Published by The Waiting Room on Monday, March 24, 2008 at 5:13 PM.
Some may say it’s a little self-indulgent to have a blog about your own company. Yes, we are called The Surgery, and surgeons are the best in their field and therefore are prone to large egos. And, yes we secretly like to think of ourselves as being akin to the coolness Christian Troy in Nip/Tuck though perhaps with a slightly tighter grasp on our moral code.
Still, as we have said time and time again, we really detest the whole ‘our agency is the greatest and here’s why’ attitude, however we found that we always had current or prospective clients and people in the business wanting to know what we were up to and where we were heading.
So, we thought what better way to keep everyone up to date with the goings on of The Surgery than with a weekly blog?
For those of you who know us here at The Surgery will know that we are never afraid of expressing our opinions freely. So, it’s no wonder that Simon’s face pops up every now and then doing just that on such occasions as in AdNews August 2007 and in ‘Mouth Off’ in the November 2007 issue.
The recreation of our website last year was a very important step for us as an agency. In this industry, it is very easy to say you are different or that you have different things to offer. It is a completely different thing to actually be different and our website had to represent this philosophy. Since the re-vamp of this website last year we have featured in some great coverage in February’s Desktop Magazine.
Still, as we have said time and time again, we really detest the whole ‘our agency is the greatest and here’s why’ attitude, however we found that we always had current or prospective clients and people in the business wanting to know what we were up to and where we were heading.
So, we thought what better way to keep everyone up to date with the goings on of The Surgery than with a weekly blog?
For those of you who know us here at The Surgery will know that we are never afraid of expressing our opinions freely. So, it’s no wonder that Simon’s face pops up every now and then doing just that on such occasions as in AdNews August 2007 and in ‘Mouth Off’ in the November 2007 issue.
The recreation of our website last year was a very important step for us as an agency. In this industry, it is very easy to say you are different or that you have different things to offer. It is a completely different thing to actually be different and our website had to represent this philosophy. Since the re-vamp of this website last year we have featured in some great coverage in February’s Desktop Magazine.
As many of you might know, after months of preparation, collaboration and dare we say it frustration, last year we released our very own credentials magazine called ‘Reception Copy’.
Although we didn’t really know what to expect from its release, we were happily surprised by the reaction we received. To celebrate the launch of ‘Reception Copy,’ a party was held at our office, and a photo of the night featured in AdNews.
Although we didn’t really know what to expect from its release, we were happily surprised by the reaction we received. To celebrate the launch of ‘Reception Copy,’ a party was held at our office, and a photo of the night featured in AdNews.
Since its release in September, we have received some encouraging and inspiring feedback from the people we sent it to as well as some great coverage.
Desktop did a feature on the magazine in its October 2007 issue.
We also featured in a fantastic 7-page spread in the November issue of Desktop Magazine.
The feature discusses how The Surgery faced the '7 Year Itch' of turning seven and gave the Surgeons a chance to say what the agency is about, what we stand for and show off some of our work.
Marketing Magazine commented on the ‘Reception Copy’ and it’s unique and ‘retro approach to establishing (our) brand,’ in December 2007.
Desktop did a feature on the magazine in its October 2007 issue.
We also featured in a fantastic 7-page spread in the November issue of Desktop Magazine.
The feature discusses how The Surgery faced the '7 Year Itch' of turning seven and gave the Surgeons a chance to say what the agency is about, what we stand for and show off some of our work.
Marketing Magazine commented on the ‘Reception Copy’ and it’s unique and ‘retro approach to establishing (our) brand,’ in December 2007.
Creative Magazine Cover Story
0 Comments Published by The Waiting Room on Wednesday, March 12, 2008 at 10:55 PM.
Marketing Magazine commented on the ‘Reception Copy’ and it’s unique and ‘retro approach to establishing (our) brand,’ in December 2007. Our cover story in Australian Creative Magazine’s January 2008 issue also created buzz. The article talks about 'Reception Copy' Magazine and the overall positive response to its release including an "overwhelming interest coming from overseas." 
We have also been lucky to have some of our client work and own work praised in several publications.
After entering a competition with B&T back in June 2007 concerning the much
needed education of society on the traps of credit cards and debts, The Surgery came in second judges praising our ‘simple but effective methods’ in getting the message across.
Our ‘Who’s For Cats?’ campaign with the Bureau of Animal Welfare got some great reception and write ups featured in both B&T and Creative Magazine.
The campaign was very well received..if only people knew how hard it was to get this shot!
Our work with Meyer cookware received some great feedback and exposure when featured in B&T in August 2007.
The ‘every window is a window of opportunity’ campaign we ran last year with Designed Blinds also featured in Creative Magazine in September 2007. The campaign featured blinds on tram stop windows, in a church and as you can see here, in one of Barbie's friend's chill out pad.
After entering a competition with B&T back in June 2007 concerning the much
needed education of society on the traps of credit cards and debts, The Surgery came in second judges praising our ‘simple but effective methods’ in getting the message across.Our ‘Who’s For Cats?’ campaign with the Bureau of Animal Welfare got some great reception and write ups featured in both B&T and Creative Magazine.
The campaign was very well received..if only people knew how hard it was to get this shot!
Our work with Meyer cookware received some great feedback and exposure when featured in B&T in August 2007.
The ‘every window is a window of opportunity’ campaign we ran last year with Designed Blinds also featured in Creative Magazine in September 2007. The campaign featured blinds on tram stop windows, in a church and as you can see here, in one of Barbie's friend's chill out pad.
